Curb appeal, what is it and does your school have it? As every real estate agent knows, curb appeal is essentially the first impression that your campus makes on visitors and patrons. And like your mother told you when you were a child, “you do not get a second chance to make a first impression.”

The practices of good of curb appeal are usually ignored or overlooked by school staff. They are naturally focused on the “work” of education. However, a little attention to the details of presenting your school in its best light will pay dividends in the way of an improved working environment, better attitudes and general good will.

As one principal was overheard telling his facilities staff, “the public doesn’t know what a good curriculum entails, the public can’t identify the components of quality instruction, but the public does know if the school looks good and they grade us every day.”

Your turn…